A rigorous, flexible workflow
A transparent four-stage process with AI and our in-house systems built into every step — senior artists own the quality, and you always know exactly where your project stands.
- 01
Before a single pixel is drawn, we run in-depth interviews, then use AI to compile market data and break down competitor visuals and player preferences. Our in-house image-generation system builds style reference boards in parallel, so you see a direction within the first few days. Engine, sizes, naming and slicing rules are locked here and configured straight into the generation and packaging pipeline — every decision is grounded, with no integration gaps at delivery.
- User & market research
- AI competitor breakdown
- AI style reference boards
- Technical spec locked
Visual strategy brief + technical specimage
Strategy & references - 02
- 03
- 04
How AI plugs into our process
Our in-house image system links engines from multiple vendors through MCP to speed up exploration and production, our in-house packaging system, also running through MCP, keeps delivery precise and usable, and senior artists own the final quality — every station we complete syncs one milestone to your project board.
- Brief in. AI compiles market and competitor data; brief locked up front Output: Locked brief (Stage 01 Requirement analysis)
- AI concept engine. Our in-house image system links six engines through MCP — dozens of concepts in hours Output: Dozens of concepts (Stage 02 Concept & sketching)
- Diffuse & converge. AI explores dozens of directions in-house; senior artists narrow them to 1–2 polished options to confirm with you, then we train a project style model Output: Project style model (Stage 02 Concept & sketching)
- Artist refinement. AI drafts in batches; senior artists refine every piece, plus Spine and VFX — humans own the quality Output: Final assets (Stage 03 Refinement & animation)
- Packaging MCP. Our in-house packaging system auto-slices, spec-checks and packs through MCP — engine-ready asset packs in one pass Output: Asset pack (Stage 04 Testing & delivery)
- Delivery. Tested across devices, then delivered engine-ready — every milestone already synced to your project board Output: Delivered (Stage 04 Testing & delivery)
Project board · live sync
Brief locked
Concepts explored
Style locked
Art finalized
Pack built
Tested & delivered
Every milestone updates automatically — you watch progress in real time, no status meetings.
The stack behind every delivery
Industry-standard craft tools, plus the AI chain we run alongside them — production software and generative models working in one pipeline.
Craft & engine tools
- Photoshop
- Illustrator
- After Effects
- Spine
- Blender
- Figma
- Unity
- Cocos
- Godot
- Procreate
AI toolchain
- Midjourney
- Stability AI
- OpenAI · GPT
- Claude
- Gemini
- Runway
- Hugging Face
- Replicate
- ElevenLabs
- Suno
- Cursor
- Copilot
- ComfyUI
- LoRA / ControlNet
Collaboration & delivery
- Notion
- Linear
- Trello
- ClickUp
- Asana
- Slack
- Discord
- Telegram
Predictable from day one
A full visual production cycle takes just 30 working days (about 6 weeks), from alignment and production through review and delivery — AI speeds up exploration and production while senior artists own the quality. Parallel production scales capacity to up to 5 titles per month.
30
Working days / title
5
Parallel tracks
3
Milestones
2D Art
Concept 8-9 days
Animation
Works 8-10 days
UI/UX
Final submit 3-4 days
Mock Up
Video 3-4 days
Frontend
Integration 8-10 days
Every stage is tracked in real time with shared milestones — no black boxes, no surprise delays.
Annual Game Production Roadmap
Parallel production roadmap — annual target of 50+ titles
50+
Annual title target
Each title follows a 30-working-day (about 6-week) visual production cycle. With 5 parallel production tracks, capacity scales to up to 5 titles per month and 50+ per year.
Want to walk through the process?
Our team is ready to answer any question about how we produce and ship — and to advise on your specific roadmap.
Talk to us